Free of Toxins, Full of Pleasure
Non-toxic fine fragrance that neutralizes odor and lingers beautifully in air and on fabric.
Best Sellers
Shop allThe New Standard of Air Careโข
โFragranceโ can legally hide 3,000+ ingredients.
We believe you deserve to know every single one.
Fine Fragrance Meets Function
Patent-pending mineral technology eliminates odor at the source.
Radical Fragrance Transparency
Every ingredient is listed on the label and meets our Safe Scent Certifiedโข standard.
Certified by Clean Label Projectยฎ
Free from phthalates, endocrine disruptors, and known carcinogens.
Our signature scents
Shop allNotes
Air Freshener vs. Room Spray vs. Fabric Spray
Quick guide to all three, and why you might not need to choose. ย
We're the Only Air Freshener at Target With This Certification
Walk down any home goods aisle and you'll find sprays, plug-ins, and diffusers that have not been independently tested.
The Realm Scent Guide
How to choose by room and mood. ย